Pittsburgh Pirates Stadium Refresh

As part of the marketing team for Fanatics, we work with the MLB when they have stadiums or team stores that need updates. For this project, I partnered with the Pittsburgh Pirates and took their current stadium graphics, which had become aged over the years, and used a color blocking technique along with up-to-date branding to give the stadium a visual ‘refresh’. The first series of images below showcases the stadium before the updates and the second series of images at the bottom shows the final outcome.

While this project is a relatively simple example of a brand refresh, it goes to show how much improvement a little bit of brand maintenance can do.