Nike City Connect

The MLB City Connect Campaign is an effort launched by Nike in partnership with the MLB at the beginning of the 2021 season. Seven city-inspired jerseys have plans of being released, as well as a full city-wide graphic takeover to promote the new collector’s edition jersey. My role within our team at Fanatics was to work with each of the 7 chosen teams to create a graphic package that would reside within the city at a specific location and promote engagement, fan excitement, and jersey purchases. Below is the creative I have developed (to date) for the cities mentioned above.