NHL Media Week Photoshoots

In 2019, our creative team flew to NHL Media week in Chicago to direct the Fanatics x NHL photoshoots. There were players from almost every team in attendance, and the shoot was a bit of a challenge because we only got a few minutes per person to get the shots we needed. The 3 days we were there flew by since we were moving so fast, but the results came out just how we were hoping. Below I have included 3 examples of players we shot, including how we had them pose. The final images would be used in the Fanatics NHL campaign, so we had all of the players pose similarly to each other for the sake of consistency.